Love, Care, Progress
NAIA focuses on improving animal wellbeing and preserving the human-animal bond. To accomplish this goal, it is necessary to provide fact-based explanations of complex, often emotionally charged animal issues, while exposing the hype and misinformation that often surrounds them. If our perception is not shaped by reality, even the best and brightest among us cannot reach sound decisions. We created Consider the Source to assist people as they seek factual information about widely misunderstood and controversial issues.